October 18, 2024

TikTok will begin to label material created by artificial intelligence as technology becomes more ubiquitous.

In an effort to counteract misinformation, TikTok will start tagging artificial intelligence-generated video when it is published from outside its own platform.

According to a prepared statement released by the firm on Thursday, “AI creates amazing creative possibilities, but can confuse or mislead viewers if they don’t know content was AI-generated.” “We label AIGC created with TikTok AI effects and have required creators to label realistic AIGC for more than a year because labeling helps make that context clear.”

The policy change by TikTok is a part of a larger effort by the tech sector to increase protections for the use of AI. Meta declared in February that it was developing technological standards with industry partners to facilitate the identification of photos and, eventually, audio and video produced by artificial intelligence algorithms. You can also download Tiktok video without Watermark that is AI-generated photographs would have labels visible to Facebook and Instagram users.

Last year, Google said that YouTube and its other services would soon have AI labels.

In October, U.S. President Joe Biden signed an executive order that included a push for digital watermarking and labeling of AI-generated content.

TikTok will make use of the Content Credentials technology developed by the Coalition for Content Provenance and Authenticity.

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According to the company, the technology can instantaneously identify and label AI-generated material by attaching metadata to it. According to TikTok, the technology was first implemented on photos and videos on Thursday and will soon be extended to audio-only content.

In the upcoming months, TikTok contributions will have Content Credentials attached which will stay on the content after it is downloaded. In addition to helping consumers discover when, where, and how the content was created or changed, this will assist in identifying AI-generated content created on TikTok. The ability to automatically label it will be available to other platforms that use Content Credentials.

In a prepared statement, Claire Leibowicz, head of the Partnership on AI’s AI and Media Integrity Program, stated that using Content Credentials to directly identify and communicate synthetic media to audiences is a significant step towards AI transparency, even more so than standard watermarking techniques. In order to better understand how the public navigates a world that is becoming more and more enhanced by artificial intelligence, we must simultaneously better understand how people respond to these labels. We hope that TikTok will report on the response.

According to TikTok, it will join the Adobe-led Content Authenticity Initiative to promote the industry’s adoption of the credentials and is the first video-sharing platform to implement them.

According to a blog post by Dana Rao, executive vice president, general counsel, and chief trust officer at Adobe, “TikTok is the first social media platform to support Content Credentials, and with over 170 million users in the United States alone, their platform and their vast community of creators and users are an essential piece of that chain of trust needed to increase transparency online.”

In the past, TikTok has encouraged users to identify content that has been produced or heavily altered by artificial intelligence. Additionally, users must designate any AI-generated content that includes realistic-looking images, sound, or video.

“Our creators and users are incredibly enthusiastic about AI and its potential to enhance their creativity and audience engagement.” TikTok’s Head of Operations & Trust and Safety, Adam Presser, told ABC News. “At the same time, we want to ensure that people are able to distinguish between fact and fiction.”

Two days prior, TikTok announced that it and its Chinese parent company, ByteDance, had filed a lawsuit against a new U.S. law that would have prohibited the video-sharing app from being sold in the United States unless it was sold to an authorized buyer. The lawsuit claimed that the law unfairly singled out the platform and was an unprecedented attack on free speech.

The case represents the most recent development in what is expected to be a drawn-out legal battle over TikTok’s future in the US, one that may ultimately reach the Supreme Court. TikTok claims it will have to close its doors the next year if it loses.